About us
Sensual Matcha is a ritual.
Not a drink.
Your daily ritual. For deeper connection.
How it all began
I’m Yoli, founder of Sensual Matcha. I had my very first matcha 10 years ago in a small café in Berlin. Back then, I could never have imagined the lovely journey with matcha that lay ahead.
It wasn’t just the matcha itself that fascinated me. It was the rituals, the origins and the culture behind it.
“Matcha stands for everything I want in my everyday life: a slower pace, beauty and awareness. And I’ve never liked coffee.”
I’ve had the idea of starting my own matcha brand for a few years. The fact that it’s really happening still feels surreal.
What we stand for
Sensuality
Taking things in with all our senses. Being in the moment, enjoying it, really feeling it. No hurried gulping, just celebrating the moment.
Slow Living
Away from hustle culture and the pressure to perform. Invite more softness and sensuality into your life. Your matcha ritual is a start.
Female Founded
Founded by a woman bringing her vision to life in an industry often dominated by men. We believe in women empowering each other and in dreams being worth pursuing.
You know what you’re drinking.
The hype has turned matcha into a mass-market product. Quality is often no longer the priority. That’s why we pay particular attention to it.
We spent months researching, ordering countless samples and doing blind tastings, both plain and with plant milk. We only made our decision when everything was right.
I would never sell a matcha I didn’t fully approve of.
What’s in Sensual Matcha. And what isn’t.
Three cultivars from Aichi: Okumidori, Yabukita, Saemidori. Ceremonial grade & first harvest. Every batch lab-tested. The results are public.
Life can be a ritual.
Sensual Matcha is more than a product. A moment that belongs to you alone. Time to slow down, to feel, to enjoy. Your moment for yourself.
2024: The idea
The idea for Sensual Matcha takes shape. Yoli first launches matcha ice cream with a partner company and gains her first experience in the food industry.
Spring 2025: The start
We start working on Sensual Matcha. Months of research, samples and blind tastings follow.
24 January 2026: The launch
After many samples, we’re finally happy. The Ceremonial Blend is born.
The people behind Sensual Matcha
Yoli Dawson
Co-founder & Matcha Queen
Responsible for product, marketing and social media. The matcha expert and the face of the brand.
Philipp
Co-Founder
Builds the structure around it: the website, packaging and everything technical. Incredibly organised and creative at the same time.
Fun fact: We met through Instagram. Yoli was a vegan food blogger and food photographer at the time and, as they say… he slid into my DMs.
Ready for your ritual?
Our Ceremonial Blend. Creamy, full-bodied, slightly nutty. For your Sensual Morning Ritual.
Shop Ceremonial Blend